Hilco Vision: Industry leading global eyewear and eye care company, partners with WolfPoint Group
| MINNEAPOLIS, MN, May 01, 2026 /WPNewswire/ – Hilco Vision, industry leading global eyewear and eye care company, has partnered with WolfPoint Group to lead their move into mass retail in the United States, for Best Buy Company.
Founded in 1956, Hilco Vision has become the industry-leader in the eye care category. Bringing eye health brands, like Bruder (#1 doctor-recommended products to prevent and treat dry eye) and Croakies (iconic eyeglass accessories), to the market has grown their business within mass retail in the United States.
Hilco Vision’s Business Development Director – Retail, Mr. Ted Gladue states, “Michael Sweeney and the team at WolfPoint coached our team on how to effectively present our brand to the right partners in our various categories. We will continue to lean on their team to expand and execute our annual plans.”
WolfPoint Partner, Michael Sweeney, comments: “Hilco Vision offers the #1 doctor-recommended solution for the prevention and treatment of dry eye, which also fills a hole within our customer’s retail assortment.” Sweeney continued “Their Croakies brand is an industry icon that customers still seek out, to keep their eyewear protected during activities. Partnering with Hilco Vision on both of these brands is something that WolfPoint is very proud of.”
About Hilco Vision
Hilco Vision is an industry leading global eyewear and eye care company that delivers comprehensive solutions to customers. Built on a platform of innovation and operational excellence, their goal is to take pain points away from our customers’ lives, increase simplicity, and enable shared success. All of the Hilco Vision products can be seen here: Hilcovision.com
About WolfPoint Group, LLC
WolfPoint Group grows and launches brands and products in the online and mass retail marketplace in the US. Its main areas of expertise include products within consumer electronics, computing, gaming, consumer packaged goods, health & beauty, housewares, OTC, food & beverage, and other. www.wolfpointgroup.com